The foundation of Frontier Rodeo Company was laid in 1991 over a meeting between two friends. Was their goal to make a million dollars? No. Achieve Fame? Hardly. The short answer is that Jerry Nelson and Johnny Ackles loved bull riding and rodeos, and both thought that they could make the sport better than it was.
"Jimmy Crowther and Jerry Nelson joined forces to form Frontier Rodeo. Neither Jimmy nor Jerry need the limelight or ever brag. Instead, they let their efforts speak for them”
– Justin McKee